Last week I attended a Net Tuesday event with Steve Rosenberg of Pull Focus Film School about campaign videos and what works and doesn’t work.
I thought I’d share a few videos for non-profits that I love and that use humour, surprise, and quirkiness to great effect.
The first is the now-famous “Follow the Frog” campaign for the Rainforest Alliance which features great writing and the “hero’s journey” in a new and fun way.
The second is the very catchy “Dumb Ways to Die” video from Australia which, at the time of this posting, had over 61 MILLION hits. This is astounding for any video, let along a safety video. Kudos to its creators. Warning: the song gets stuck in your head!
And finally, “Meathead” which was made by two of my classmates at Pull Focus Film School, Ali Rashti and Russell Bennett. It was great fun to watch part of the film being made and to see Ali’s creative genius. That’s Steve’s foot on Russell’s head! (Click on the link to view it on Vimeo because the embed code doesn’t work.)
Heather Wardle 