About a month ago I saw a job posting from Penguin Books shared by a friend on Facebook. It was called Impress a Penguin (http://impressapenguin.com) and was unlike any job posting I’d ever seen before. It is brilliant!
It’s a stellar bit of branding and simultaneously it is a fun, creative and charming way of reaching out and inspiring potential job applicants to excel. This career posting for a Community Manager seems guaranteed to produce results — both the ideal candidate for the job as well as brilliant ideas for the future.
I just had to share it.
P.S. I loved this ad so much that I wrote (well, my black-and-white cat Oliver wrote) a fan email to its creator, Alan Trotter. The fun continued because when you click on the link to his email the subject line “Flattery” appears.